Why makers and manufacturers’ digital presence needs more design appeal

Businesses that tell their story using a more emotive and visual style of communication are leaving their competitors behind.

Design environment and components used in commercial and domestic designs need to find their buyers. There’s potential to win share of a market that’s worth £1.6bn in the UK alone.

When it comes to marketing, makers and manufacturers are traditionally rooted in showcasing their product – based on what it does, what its features are, and why it’s so brilliant. This mode of selling developed in the era of reps and face to face meetings, but times have changed.

Today’s buyers are reaching out after doing their own research, with social media and website the all-important first points of contact with the company. Online interactions need to make a great impression, deliver the right information at the right time, and inspire action to make sales.

When you elevate the marketing position beyond the product, and share what you stand for as a brand, it helps connect you with the end customer and your client. You might be selling a ‘dry’ technical or mechanical product, but by showing it in situ, using lifestyle photography, you can bring it to life and paint the bigger picture. When your audience is design-savvy and gets excited by beautiful imagery and inspiring projects, it’s a no-brainer.

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